Category: IAB

Auto Added by WPeMatico

IAB says online advertising grew to $88B last year — more spending than TV

IAB says online advertising grew to $88B last year — more spending than TV

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report. The report is prepared by PricewaterhouseCoopers for the...